Across town, rival park operator Universal Studios Florida plans to open its Harry Potter and the Escape From Gringotts ride this summer. The attraction combines elements of a coaster, elaborate sets, 3-D film and special effects. Although its expected to be more intense than Disneys mine train, it also is aimed at families. Family rides are particularly important in this day and age, said Dennis Speigel, president of International Theme Park Services Inc., an industry consulting firm in Cincinnati. They get great reception no matter where they are. They tell a story, and the guests like to repeat, because you cant absorb it all on the first ride. Disneys mine train attraction was built on part of the location once occupied by the Magic Kingdoms 20,000 Leagues Under the Sea: Submarine Voyage, a ride that closed 20 years ago. Disney called the new ride the centerpiece of a massive refurbishment and expansion of the Fantasyland section of the park. The attraction is built into a wooded hill, evocative of the mine orlando packages entrance in the animated film.
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